blaze your own trail

Personal Brand Ecosystems for Female Founders & Changemakers

The complete infrastructure that turns expertise into sustainable influence, income and impact.

build my ecosystem

I see you trailblazer

Building something that matters.
Navigating uncharted terrain.
Forging a path that's never been walked before.

You’re carrying significant work.
A message.
A mission.
A vision to leave people and planet better.

But you're not sure how to bring it all together and take it further.

You know your work could help so many people — if only they knew about it.

That’s where I come in…

Is this you?

You're carrying something significant, but you can't quite articulate what you do.
You have years of expertise, but nothing tangible to show for it.
You've built pieces of your vision, but they don't feel like one cohesive whole.
You're ready to move beyond trading time for money, but you're not sure how.
You know you need to build your personal brand, but you don't want to spend your whole life online.

If you’re nodding your head, then you're in the right place.

tell me more

Lets’s Build Your Ecosystem

The Groundwork™

1 month self-discovery, deep support + clarity

Perfect for: The trailblazer who can't quite articulate her vision or work.

Before the logo. Before the website. Before you write the book. Do the groundwork.

The Groundwork™ is the essential foundation everyone skips. The thing that gives you clarity and cut-through in a world drowning in noise.

Together, we unearth what's been trapped in your head and reflect it back clearly in a comprehensive document with your vision and its commercial opportunity.

→ You're carrying something significant but can't see how it all fits together. What connects to what. What to focus on first.
→ When someone asks what you do, you give long, winding explanations that lose people by sentence two
→ You've tried to figure it out yourself but keep going in circles
→ What you carry is unique. Something that hasn't existed before
Through my signature Groundwork process, we unearth what's been trapped in your head. Your story. Your skills. Your unique way of thinking. How it all connects.
I walk alongside you throughout. Not rushing. Not forcing. Witnessing what emerges and helping you finally see how your pieces become one cohesive vision that feels deeply authentic and aligned.
→ A guided self-discovery process that clients describe as "the most valuable thing they've ever done" and "when everything finally made sense"
→ 1 month of support via WhatsApp. Walking alongside you in real time. Thinking out loud and moving forward together.
→ Your vision and its commercial opportunity reflected back to you. Everything I see, named and articulated, in a document you'll return to again and again.
→ The clarity to finally explain your vision, what you do and why you, in a way that feels authentic, aligned and makes the right people lean in.
→ From "I don't know where to start or what to work on first" to a foundation you can build everything on.
Investment: $1500 AUD
Inclusions:
→ 1 month of support via WhatsApp
→ Signature Groundwork process
→ Comprehensive vision & commercial viability document
*Note: This work often becomes the foundation for the Personal Brand Compass
In a world where AI can write copy and generate content in seconds, what's irreplaceable? You. Your story. Your way of seeing. The intersection of skills, experiences, and insights that nobody else on the planet carries. The thread that runs through everything you've done.
When this is unearthed and articulated, it becomes your moat. Not a message AI can generate. Not a framework someone can copy. The essence of what makes your work impossible to replicate. Potent. Uncopyable. Yours.
That's The Groundwork. The essential foundation everyone skips. The reason nothing else has landed…yet.

Do The Groundwork™ >

Personal Brand Ecosystem Audit

Strategic review + recommendations document

Perfect for: The established trailblazer whose pieces don't feel like one cohesive whole (yet).

You've built something. The brand. The website. The offers. The content. And still, something's off.

It doesn't fully reflect what you carry. You don't need to burn it all down. You need someone who can see what you can't — the threads, the gaps, the opportunities — and show you exactly how to bring it all together into one elegant ecosystem.

→ You have the vision. You've built pieces. But they don't connect or feel like one cohesive whole.
→ You're too close to the work. You can't see how the pieces fit together. What's essential and what's noise. What to double down on and what to release.
→ You're busy building something that matters. You don't have time to put noise into the world.
→ You want to build something that does justice to the depth of your work and the bigness of your vision.
→ You want an ecosystem where every part serves a purpose and your presence feels authentic, aligned, meaningful and intentional.
I conduct a deep strategic review of everything you've built. Your brand. Your messaging. Your offers. Your content. Your positioning. How it all sits together (or doesn't).
I find what's working. What's noise. What's genuinely you and what's filler that could belong to anyone. Then I map the gaps, unearth the opportunities, and deliver clear recommendations grounded in best practice — not trends or tactics, but the fundamentals that actually work.
You receive a comprehensive recommendations document, plus a 60-minute call to talk through findings together.
→ Your ecosystem seen clearly. The threads, the gaps, the opportunities.
→ Clarity on what's unmistakably you versus what's diluting you.
→ Strategic recommendations grounded in best practice for building an elegant personal brand today.
→ A clear roadmap. Exactly where to focus your time and energy next.
→ 60-minute call to discuss findings.
→ No more second-guessing or investing energy on things that don't serve your vision. You'll know what to do and why it matters.
Investment: $3,000 AUD
Inclusions:
→ Strategic ecosystem review
→ Comprehensive recommendations document
→ 60-minute strategy call to review findings
*Note: This work often becomes the foundation for the Personal Brand Compass
You don't need to burn it all down. You need someone who can see what you can't. The whole ecosystem. The threads. The gaps. What's working and what's diluting you. And the strategic roadmap that shows you exactly how to bring it all together into something that finally does justice to the vision you carry.
This isn't about adding more. It's about building with intention — an ecosystem where every part serves a purpose, nothing feels frantic, and your presence in the world reflects the depth of your work.

Audit Your Ecosystem >

Personal Brand Compass™

True north for trailblazers

Perfect for: The trailblazer who's ready for increased influence, income and impact.

What if you could hand someone a single document and say: this is who I am, this is what I do, this is the vision — build from this?

Your true north.

Imagine… Your intellectual property, identified and documented. Your vision and message, articulated. Your ideal client, deeply understood. Your offers, content and marketing ecosystem, mapped out. Everything in one comprehensive document you'll return to again and again for every decision.

→ You have the vision. You've built pieces. But they don't connect or feel like one cohesive whole.
→ You're too close to the work. You can't see how the pieces fit together. What's essential and what's noise. What to double down on and what to release.
→ You're busy building something that matters. You don't have time to put noise into the world or get distracted from your true north.
→ You want to build something that does justice to the depth of your work and the bigness of your vision.
→ You want an ecosystem where every part serves a purpose and your presence feels authentic, aligned, meaningful and intentional.
Phase 1: The Groundwork
We go deep. Your story, your skills, your vision, your unique way of seeing. Everything unearthed, witnessed, reflected back.
Phase 2: The Architecture
I design your intellectual property, articulate your message, map your offers, and build your marketing ecosystem. Brand strategy, copywriting, business strategy, IP design, offer architecture, content and marketing. Integrated, not fragmented.
Phase 3: Your Compass
Everything comes together in your Personal Brand Compass document. Beautifully designed. Your true north.
Timeline: 6-8 weeks
→ Your compass set — true north for every personal brand building decision
→ Your vision articulated — finally able to explain what you do in a way that makes the right people lean in
→ Deep clarity on your ideal client — who they are, what they're feeling, what they're searching for at 2am. Psychographic, not demographic.
→ Identified and defined intellectual property — your signature framework or body of thought that's unmistakably yours. The kind that gets referenced, remembered, and requested.
→ Brand foundations — your positioning, messaging, voice, and story articulated in a way that finally sounds like you. Not watered down. Not corporate speak. You.
→ Offer ecosystem mapped — strategic, connected, commercially viable. Entry points, signature offers, ongoing work. How it all fits together and feeds each other.
→ Marketing ecosystem designed — how your offers, content, speaking, and visibility work together to make your work travel further than you ever could alone
→ Your Personal Brand Compass document — beautifully designed, comprehensive. Not a document that sits in a drawer. The compass you return to for every decision.
→ The intangible made tangible — your book outlined and printed for you to begin writing. Product mockups that make your ideas real. Things you can hold.
→ The influence, income, and impact you're here to create
Investment: $7,500 AUD
→ Everything in The Groundwork PLUS
→ Personal Brand Compass document (beautifully designed)
→ Tangible IP assets printed and delivered
Timeline: 6-8 weeks
Capacity: Maximum 1 client per month
*Note: Continue with Vision Custodian for ongoing partnership and support
For trailblazers, a compass is essential equipment. You're navigating terrain no one has walked before. There's no map. No template. And in a world full of noise and shiny distractions, it's easy to drift. Your compass keeps you oriented. Clear. Focused. On track.
You might be wondering…
Do I need a business coach? A brand strategist? A copywriter? A graphic designer? Help bringing my ideas together? All of the above?
Here's what's true…
Before any of that — whether you're building for the first time or realigning what's already there — you need your compass set.
One person holding the whole picture. Brand. Message. Offers. Intellectual property. Marketing ecosystem. The deep groundwork AND the strategic architecture. All of it integrated. In one vision.
Then the copywriter knows what to write. The designer knows what to create. Your team knows what to build. You stop explaining yourself from scratch. You stop second-guessing every decision.

Your compass set.
This is the work that makes all other work make sense.

Set Your Compass >

Vision Custodian

Ongoing strategic support

Perfect for: The trailblazer who's ready to stop carrying her vision alone.

Carrying a vision this big can feel heavy. Lonely. Especially when no one in your world quite sees what you see. You don't need someone to do it for you or another course to take. You need a thinking partner. Someone outside the day-to-day who can see clearly. Someone who believes in your vision as much as you do.

Not a coach. Not a consultant. A custodian.

→ You're building something significant. Maybe you're just stepping out. Maybe you're deep in the build. Maybe you've set your compass and now you're bringing it to life.
→ Carrying a vision this big feels heavy and lonely. No one in your world quite sees what you see.
→ You don't need someone to do it for you. You don't need another course, program, or group container. You don't need more noise.
→ You need a thinking partner who carries your vision with as much care and belief as you do
Your ecosystem unfurls over time. The website. The content. The offers. The talk. The book. The opportunities that appear and need a quick gut-check. Each one a decision. A direction.
I walk alongside you through it all. Offering strategic guidance when the terrain feels unfamiliar. Reflecting back what emerges. Keeping you connected to your compass when the noise gets loud. Making sure nothing gets diluted as you build.
This isn't linear work. Some months you'll need both calls. Some months you'll need space. Some weeks you'll send twenty voice notes. Some weeks, silence. The custodianship flexes with how you actually work. Your trailblazing rhythm, honored.
→ A thinking partner who sees the whole picture — brand, strategy, ecosystem, you — and holds it all together
→ 2 x 45-minute calls per month (book when you need them)
→ WhatsApp access between calls for questions, processing, and thinking out loud
→ Strategic clarity when you're unsure which direction to take
→ A sounding board who can say "that's not you" when you need to hear it
→ Oversight when you bring in other providers, ensuring nothing gets lost in translation
→ Someone who believes in your vision and won't let it get diluted even when others don't quite get it yet
Investment: $1,000 AUD/month
→2 x 45-minute calls per month
→WhatsApp support between calls
→ Strategic oversight
Minimum commitment: 3 months
Ongoing: Rolling month-to-month after minimum
Capacity: Maximum 4 clients at any time
Not just strategy. Not just copywriting. Not just brand. The whole ecosystem — brand, message, offers, visibility, the human carrying it all — seen together. How the pieces fit. Where the gaps are. What needs attention next.
Someone who gets trailblazing. Who knows what it's like to build something that doesn't fit neatly into existing boxes. Who won't try to squeeze you into a template or tell you to follow someone else's playbook.
And with a background in coaching and psychology, someone who knows how to hold space. For the uncertainty. The wobbles. The moments when you need someone to reflect back what they see and remind you of your true north.
Someone who carries your vision with as much care and belief as you do.

Let’s Walk Together >

Look What's Possible

Clients I've worked with have hit $100K in charitable giving, sold out their signature workshops, generated $1.6M in quoted work from $200 ad spend, won national awards, received parliamentary recognition, become the go-to in their industries shaping positive change.

Heck, one even had a retreat participant tattoo her brand values on her arm!